MARKS AND SPENCER has been accused of "spoiling" Valentine's Day after sending out some bouquets a day early.
Hundreds of loved-ones received their romantic bouquets on Tuesday, February 13, instead of today.
It is thought the error happened after a delivery van containing hundreds of bunches was accidentally dispatched early from a depot.
The high street retailer has been contacting customers to apologise but some are not happy.
One wrote on Twitter: "Thanks so much for spoiling my wife's Valentine's Day surprise - delivered the flowers a day early (not nominated day) with a courier who threw them over the gate - not what we expect".
Another said: "@marksandspencer very disappointed! Nominated Valentine’s Day flowers and they turn up today!
"What’s the point? And customer services can’t even say when you will be in touch following the complaint!"
While a third wrote on Facebook: "What a surprise, to receive my 'Valentine's day' flowers a day early. Thanks Marks and Spencer's.
"Surely when someone orders flowers for the 14th of February you realise that its important to deliver them on the 14th!."
Others managed to praise the shops for contacting customers affected by the error with an email offering an apology and a £20 e-gift voucher.
Last year, customers slammed gift companies for dud deliveries including dead flowers, broken plant pots and cards with the wrong names on.
Last week consumer group Which? put bouquets to the test to find out which ones last the longest.
It found that M&S and Interflora's Valentine's Day bunches, which cost £35 or more, ranked worst than cheaper blooms.
Of course, the cheapest flowers won't always be the best.
Typically, supermarkets sell short-stem flowers, while long-stemmed roses are the more premium ones.
Roses with bigger head sizes are also more expensive, and retailers tend to sell "sweetheart" roses, which have the smallest heads.
Your rights if your flower delivery goes wrong
GETTING a dud delivery of flower on Valentine's Day can be disappointing, especially if your loved-one has splashed out a lot of cash for a beautiful bouquet.
But you do have some rights on this, especially if the flowers come with a freshness guarantee.
Under the Consumer Rights Act, if you order flowers and they are damaged, crushed, or don't match the description given online, you should be entitled to a full refund, including the cost of delivery. Read our guide on how to get your money back.
The Sun Online has contacted Marks and Spencer for a comment.
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