ATTENTION flower lovers! A company has found a way of making bouquets of real roses that stay fresh for a YEAR.
The creators behind Venus Et Fleur developed a clever way of tackling the issue of flowers wilting and dying within days - and they already have numerous celebrity fans.
The process involves coating roses in a wax-based solution that can help to preserve the flower’s shape, texture and even scent.
Flower fans are able to buy either single roses or a box of immaculately-presented flowers in a stylish box, for themselves or their significant others.
Of course the long-lasting beauties don’t come cheap, with single roses costing £28.23, and boxes of 42 roses setting you back a whopping £288.
But one of the many perks is that the roses need little water or maintenance to last for the entire year in perfect condition.
It is advised to keep the Parisian-style boxes away from excessive heat and light, and customers should note that the roses' scent typically lasts for until three weeks.
The company rocketed to fame after reality queen Khloe Kardashian posted a picture of the Venus Et Fleur delivery she received, a few years ago.
The post received over half a million likes, and similar flower arrangements from the company have since been seen on the Instagram accounts of the likes of Gigi Hadid too.
The company now deliver around 80,000 arrangements annually and can send their flowers internationally.
Founder Sunny Chadha, who is in his 20s, revealed that the appeal of the flowers is that you can "look back months later and still feel that exact moment."
Obviously Valentine’s Day is a big seller for the company, but they also are popular for birthdays, marriage proposals and baby gender reveals.
Forget having to splash out on an expensive restaurant menu for your lover or friend, as you can pick up a Subway sandwich free of charge for them on the national day of love.
On Wednesday February 14 Subway are running a buy one get one free offer on their 6in subs.
Also Valentine’s Day cards from then and now reveal how romance has changed in the UK.